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EDA Questionnaire
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Client Information
Company Name
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Name
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First
Last
Position
Email
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Phone
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Product/Service Being Highlighted in the E-Detailing Aid:
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Project Objectives
What is the primary purpose of the e-detailing aid?
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Educate healthcare professionals (HCPs)
Promote a product/service
Support field sales representatives
Explain clinical trial results
Others
Others (please specify)
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What specific outcomes are you aiming to achieve?
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Increased prescription rates
Improved HCP understanding
Enhanced engagement during sales calls
Others
Others (please specify)
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How will you measure the success of the e-detailing aid?
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Engagement metrics (e.g., time spent, click-through rates)
Feedback from HCPs
Sales performance impact
Others
Others (please specify)
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Target Audience
Who is the primary audience for the e-detailing aid?
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General practitioners
Specialists (e.g., cardiologists, oncologists)
Pharmacists
Others
Others (please specify)
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What are the key pain points or challenges of your audience that the e-detailing aid should address?
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Are there specific regulatory or compliance considerations for this audience?
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Content and Messaging
What are the main messages or key points to be conveyed?
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Do you have existing content or resources that should be included (e.g., clinical data, visuals, videos)?
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include or
Should the e-detailing aid include interactive elements?
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Quizzes or assessments
Product comparison tools
Animated infographics
Call-to-action buttons (e.g., contact forms, sample requests)
Do you have references or examples of other e-detailing aids you admire? What do you like about them?
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Are there specific visuals, charts, or diagrams required?
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Design and Branding
Do you have branding guidelines (e.g., logo, color schemes, fonts) to follow?
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What tone and style should the website convey?
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Professional and clinical
Approachable and educational
Innovative and cutting-edge
Others
Others (please specify)
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Are there any accessibility requirements (e.g., screen reader compatibility, high contrast text)?
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Technical and Compliance Requirements
What platform or device will the e-detailing aid be used on?
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iPads/tablets
Laptops/desktops
Web-based
Others
Others (please specify)
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Do you require integration with existing systems?
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CRM (e.g., Salesforce)
LMS platforms
Others
Others (please specify)
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What are the key compliance requirements (e.g., FDA, GDPR, HIPAA)?
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Do you need multilingual versions of the e-detailing aid? If yes, which languages?
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Are there specific file formats or technical specs required (e.g., HTML5, PDF, interactive PPT)?
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Distribution and Feedback
How will the e-detailing aid be distributed?
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Field sales team presentations
Email or direct links
Embedded on a website
Others
Others (please specify)
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How will you gather feedback or insights on the e-detailing aid’s performance?
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Will you need analytics or tracking to monitor engagement?
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Project Logistics
What is your timeline for completion?
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Who are the key stakeholders and decision-makers?
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What is your budget range for this project?
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How many review and revision rounds are expected?
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Additional Notes
Is there any other information or unique requirements we should know about?
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