Post-circuit evaluation by Country Brand Leads (CBLs)
Period:
A Speaker quality
1.&nbsp Is this speaker considered a renowned KOL, or one that your local customers would be excited to meet?
(10 – most positive/strongly believe/agree)
a.&nbsp For what reason is this KOL considered renowned or highly desirable in your local environment?
Please list all reasons: e.g. involved in trials, involved in guidelines, professional accolades, good presentation style, etc.
2.&nbsp Can the speaker grasp and digest the local market information (through briefing call/relevant local data & articles shared) and deliver lectures that are able to address the local situation/needs?
(10 – most positive/strongly believe/agree)
3.&nbsp Is the speaker able to analyse and summarize data/guidelines and present in a precise and concise manner?
(10 – most positive/strongly believe/agree)
B Presentations/slides quality
4.&nbsp Was the speaker’s data/information presented up-to-date?
(10 – most positive/strongly believe/agree)
5.&nbsp Were the lectures and messages delivered by the speaker relevant and useful to your customers’ clinical practice?
(10 – most positive/strongly believe/agree)
6.&nbsp Was the speaker easy to work with and well prepared for the lectures?
(10 – most positive/strongly believe/agree)
7.&nbsp Were the speaker’s presentations aligned to your current brand campaign messages?
(10 – most positive/strongly believe/agree)
C Speaker expertise
8.&nbsp For which patient subgroups/conditions does the speaker show particularly strong knowledge?
(can be more than one answer)
9.&nbsp Which specialty/sub-specialty of physicians would benefit most from seeing this speaker present?
(can be more than one answer)
10.&nbsp From your understanding/observation, how does the speaker position the use of different NOACs?
(1 – most preferred option; 4 – least preferred option; N/A – not applicable)
D Future planning
11.&nbsp To what extent would you recommend this speaker for other countries?
(10 – most positive/strongly believe/agree)
12.&nbspTo what extent would you like to engage this speaker again for another virtual initiative with a presentation in your country?
(10 – most positive/strongly believe/agree)
For these questions, please consider the logistics arrangements, MAPP approval process, agency support, and any other such factors supporting the virtual initiative